Get your PR done right
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. A basic definition of public relations is to shape and maintain the image of a company, organization or individual in the eyes of the client’s various “publics.” What is a “public” exactly? A public, in PR terms, is anyone who ever has or ever will form an opinion about your brand.
Depending on the nature of the client’s work, these publics could include clients, potential clients, voters, members of the local community, members of the media, students, parents of students, online fans groups, foreign citizens — the list is endless.
Every organization, no matter how large or small, ultimately depends on its reputation for survival and success.
Customers, suppliers, employees, investors, journalists and regulators can have a powerful impact. They all have an opinion about the organizations they come into contact with – whether good or bad, right or wrong. These perceptions will drive their decisions about whether they want to work with, shop with and support these organizations.
In today’s competitive market, reputation can be a company’s biggest asset – the thing that makes you stand out from the crowd and gives you a competitive edge. Effective PR can help manage reputation by communicating and building good relationships with all organization stakeholders.
There’s an old saying: “Advertising is what you pay for, publicity is what you pray for.”
Let's get you some publicity!
We are powerful, proactive, and passionate in our public relations efforts, and we deliver the results that our clients seek. Our services raise our client’s’ image, sales, and bottom-line results. Each of our practice areas is made up of skilled marketing and public relations professionals who use their expertise and our innovative methods to break new ground for clients.
Before taking on any work, we
Market research (also in some contexts known as Industrial Research) is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The first set of information deals with general company information. The types of information you might gather here include: products and services, history and corporate culture, organizational mission and goals, key financial statistics, organizational structure (divisions, subsidiaries, etc.), and locations (main and branch).
Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. A competitive analysis is a critical part of your company marketing plan. The purpose of the competitive analysis is to determine the strengths and weaknesses of the competitors within your market, strategies that will provide you with a distinct advantage, the barriers that can be developed in order to prevent competition from entering your market, and any weaknesses that can be exploited. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
Process optimization is still based on process control technology, but the role of online analysis continues to increase. These two elements define the useable information set which can be acquired from the process. Process control systems can use actuators to intervene in the process. Without this capability, even the most intelligent lead generating processes are completely useless in the real market. The latest advances in technology present a whole series of challenges to the sales team. The days when their main task was to call, follow-up and convert are now be long gone. The goal today is not to get the process up and running, but rather to focus on overall performance.
We use monthly reports to inform our clients of the status or progress of one or more projects. This way we maintain a hundred percent transparent environment for conducting business with us. An add on for choosing SM Global as your marketing partner.
We believe in growing with our clients
We should connect!
SM Global will create, and help you implement a growth plan based on your existing baseline, your targets, your pain points and your differentiating strengths. We see growth as a service based on a set of best practices coming from
(a) start-up mentality,
(b) clearly defined objectives,
(c) project management,
(d) data and analytics,
(e) creative traction channel exploitation.