Online Reputation Management
In the past few decades, the Internet has emerged as a strong, busy marketplace. Whether you have a miracle product which can save lives, or a service which is one of a kind, the Internet is the best place to sell it. However, the world of online activity is tricky when it comes to business. Marketing a brand through the internet can have both constructive and destructive effects. The online consumer market is so fragile that a few negative reviews and lies by ill-wishers are all that it takes to doom a business. To protect a brand from search engine manipulation techniques and bad press, the most effective way to go is online reputation management.
Online reputation management, otherwise called search engine reputation management, is the process of managing the online presence of an individual/brand by monitoring business-related content and customer feedback. It is not just about burying unwanted Google listings through search engine optimization. It is rather about establishing a strong online presence by exploiting the powerful possibilities of content marketing, PR marketing and other such tactics. Some of the most efficient ways through which we protect the brands we partner up with are:
- Finding out if the search engine results of the brand are dominated by negative reviews and publishing search engine optimized business-related content and positive reviews to push down the negative results.
- Responding to genuine complainers and getting their issues resolved and then asking them to take down the negative reviews.
- Submitting high quality, up-to-date press releases to popular websites to enhance the brand’s online presence.
- Using third-party websites which rank high in Google to popularize brands.
- Creating multiple online personas to give positive feedbacks about a particular product/service on multiple platforms.
Key ORM Activities
We create a professionally written and optimized profile on highly visible business and social media sites to dominate the top pages of Google, Yahoo, Bing and other search engines.
Content Development/ Article Marketing
Our online reputation management strategy involves new content creation and wide distribution of positive content across the Web by our experienced online public relations team. We publish professionally written and expertly edited content to blogs, news sites and social media with maximum search engine visibility and authority.
We work with you to implement a highly effective process for obtaining positive customer reviews on Google Places, Yelp, Yellow Pages and other relevant review sites. We also know how to deal with negative reviews on anonymous complaint sites like RipoffReport.com, ComplaintsBoard.com, Scam.com, PissedConsumer.com and others.
Our experienced public relations professionals publish professionally written and search engine optimized press releases to promote and advertise your business online.
Online Reputation Monitoring
We monitor the web and online conversations actively for your brand, alerting you to any online reputation management issues that require your attention and assist in drafting response(s), if necessary.
Online ReviewsMonthly Reporting & Metrics
We provide a comprehensive monthly report with an executive summary and month on month performance metrics so you can track the progress of our online reputation management campaign and validate the effectiveness of our reputation management services and strategy.
Before taking on any work, we
Market research (also in some contexts known as Industrial Research) is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The first set of information deals with general company information. The types of information you might gather here include: products and services, history and corporate culture, organizational mission and goals, key financial statistics, organizational structure (divisions, subsidiaries, etc.), and locations (main and branch).
Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. A competitive analysis is a critical part of your company marketing plan. The purpose of the competitive analysis is to determine the strengths and weaknesses of the competitors within your market, strategies that will provide you with a distinct advantage, the barriers that can be developed in order to prevent competition from entering your market, and any weaknesses that can be exploited. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
Process optimization is still based on process control technology, but the role of online analysis continues to increase. These two elements define the useable information set which can be acquired from the process. Process control systems can use actuators to intervene in the process. Without this capability, even the most intelligent lead generating processes are completely useless in the real market. The latest advances in technology present a whole series of challenges to the sales team. The days when their main task was to call, follow-up and convert are now be long gone. The goal today is not to get the process up and running, but rather to focus on overall performance.
We use monthly reports to inform our clients of the status or progress of one or more projects. This way we maintain a hundred percent transparent environment for conducting business with us. An add on for choosing SM Global as your marketing partner.
We believe in growing with our clients
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SM Global will create, and help you implement a growth plan based on your existing baseline, your targets, your pain points and your differentiating strengths. We see growth as a service based on a set of best practices coming from
(a) start-up mentality,
(b) clearly defined objectives,
(c) project management,
(d) data and analytics,
(e) creative traction channel exploitation.