Logo Designing & Branding
A Logo is the cornerstone of your company. Your “think of us first” mark. Your reputation, professionalism, services and style, all wrapped up in one memorable package.. If the logo is well-known enough, such as the Nike swoosh, you may even see a logo used without the name of the business that it is associated with. Once a logo has been designed it gets applied to many different applications. These can be as simple as the logo placed in the top center of a piece of paper and calling it letterhead. If all you do is essentially rubber-stamp your logo onto different things, you really have not developed a full brand identity. A brand identity is the larger, distinct visual look that is associated with a company.
When a brand identity really works, you should be able to recognize the brand even if you don’t see the logo. That is the branding factor. What is included under the term brand is much harder to define. It certainly encompasses the logo and the full visual position created by a strong brand identity. But it also includes many other areas that are not strictly the design side of a business. These may include your content, messaging and storytelling. Customer friendly products & service and the enhanced client experience are also small applications of a brand management. The idea of reputation is a critical part of defining the word brand.
Your Idea deserves an amazing identity
At SM Global, we believe that a logo is the most fundamental part of your corporate identity; it should be able to encapsulate the core values and primary essence of your company as effectively and authentically as possible. Therefore we work with our clients closely to capture their traits and translate them into a design that is uniquely their own.
We’ll work with you to develop an engaging, appropriate and recognizable logo mark, complete with specific corporate colors and brand standards manual, to help you build a stronger, more consistent brand experience.
SM Global aims to deliver constant, cohesive and accurate marketing tools as part of our corporate branding strategies throughout the entire brand development process. Whether it’s creating visual assets or formulating promotional strategies, we make sure that the client’s corporate branding is strategically launched and promoted across all forms of media, effectively reaching its intended audience.
Our Branding Methodology
We place us in the position of your ideal customer and rethink how your brand should be positioned. Based on that we start designing your identity.
Our team here is experienced enough to deliver high quality logos as quickly as 3 working days.
Feel free to ask for unlimited revisions on your concept until you are fuly satisfied with the output.
Before taking on any work, we
We believe in growing with our clients
We should connect!
SM Global will create, and help you implement a growth plan based on your existing baseline, your targets, your pain points and your differentiating strengths. We see growth as a service based on a set of best practices coming from
(a) start-up mentality,
(b) clearly defined objectives,
(c) project management,
(d) data and analytics,
(e) creative traction channel exploitation.