Lead Generation Marketing
Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline.
Lead generation often uses digital channels and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.
Why is Lead Generation important?
The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.
Lead generation is a key activity for businesses which don’t involve online sales or a long-buying process. Transactional sites also involve lead-generation – this is the initial conversion to engaging visitors to the site and encouraging them to start purchase by adding an item to their basket.
Why should you choose SM Global for your next Lead Generation Campaign?
Successful online lead generation has understanding of the prospects needs at its heart. This is combined with a clear process to maximize conversion to lead. Analytics can help make this process more efficient through testing different messages and offers to increase conversion rates to lead.
Key techniques to improve online lead-generation are:
- Landing page optimization
- Multichannel interactions like call-back and chat
- Event-triggered or behavioral emails to follow-up initial contact
- E-Newsletters to educate prospects about your brand and deliver relevant offers to encourage conversion
We work on finding engaging and exciting ways to attract people to your business, carefully aligning your brand and product proposition to provide your audience with enough information to generate and motivate a natural interest in your company – so they actually want to hear from you and setting them on the path to eventually buying. SM Global offers unrivalled experience in the field of inbound lead generation. We provide the ideal solution that can save your business or organization from being that annoying, disruptive cold caller.
Our Working Methodology
Market research (also in some contexts known as Industrial Research) is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The first set of information deals with general company information. The types of information you might gather here include: products and services, history and corporate culture, organizational mission and goals, key financial statistics, organizational structure (divisions, subsidiaries, etc.), and locations (main and branch).
Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. A competitive analysis is a critical part of your company marketing plan. The purpose of the competitive analysis is to determine the strengths and weaknesses of the competitors within your market, strategies that will provide you with a distinct advantage, the barriers that can be developed in order to prevent competition from entering your market, and any weaknesses that can be exploited. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
Process optimization is still based on process control technology, but the role of online analysis continues to increase. These two elements define the useable information set which can be acquired from the process. Process control systems can use actuators to intervene in the process. Without this capability, even the most intelligent lead generating processes are completely useless in the real market. The latest advances in technology present a whole series of challenges to the sales team. The days when their main task was to call, follow-up and convert are now be long gone. The goal today is not to get the process up and running, but rather to focus on overall performance.
We use monthly reports to inform our clients of the status or progress of one or more projects. This way we maintain a hundred percent transparent environment for conducting business with us. An add on for choosing SM Global as your marketing partner.
We believe in growing with our clients
We should connect!
SM Global will create, and help you implement a growth plan based on your existing baseline, your targets, your pain points and your differentiating strengths. We see growth as a service based on a set of best practices coming from
(a) start-up mentality,
(b) clearly defined objectives,
(c) project management,
(d) data and analytics,
(e) creative traction channel exploitation.