Mr. Confucius said “The man who asks a question is a fool for a minute, the man who does not ask is a fool for life.” So we are the ones who would like to be the fools for a minute and geniuses for times. They say if you ask you get, if you don’t you fret.
So before you spend your hard earned money on some companies experimenting with your work lives, make sure you go through our sin-free 7 questions to ask a digital marketing agency and to also understand what do digital marketing agencies do. (Oh btw, we wont take an offence if you interrogate us at SM Global with these question! See? That’s how you find a good Digital Marketing Agency! *Wink*)
WHY SHOULD I HAVE A DIGITAL MARKETING AGENCY?
Well this question of why hire a digital marketing agency has more to do with their clarity than yours, because this will let you know how clear they are in their working and goals. Bug them apologetically to know how do marketing agencies work. Only if they know what is their need will they be able to identify yours. While they may have a few and lot things to offer, you need to clear out on what is your best suited requirement. And here, this question will also make it clear if they are just gold diggers for your money or are they really thrill-till-you-kill team.
TELL ME ABOUT THE SERVICES YOU PROVIDE?
A digital marketing agency deals in a lot of horizontals. You need to know which to pick to make your verticals. Ask them about the digital marketing services they offer and understand how they make each work. Ask them about the use of SEOs in digital marketing and the importance of SMM (Social Media Marketing). A little breaking down of working works better in the long run since you are also aware about things. And of course, goes without saying that you should also know what to look for in a digital marketing agency.
TAKE ME TO A THROWBACK TO YOUR PREVIOUS CLIENTS?
We’re not saying that you should judge somebody on their past, not at all. But hey, when it comes to work, the previous low key or bad clients do not much harm but the good ones add to not only theirs but your goodwill too. Who wouldn’t want to work with somebody who knows the kings of everywhere?
DO OUR PERSONALITIES STRIKE?
That random ‘define yourself in three words’ ain’t such a random thing really. Every organization or company has a USP (Unique Selling Price)(even if they don’t know about it). It will help you understand where it lines with your personality, working and goals. When the personality and working of the client and the company strikes, it ignites the success.
WHAT’S THE RELATIONSHIP STATUS?
No we don’t mean that relationship. Like any other personal relationship, even a working relationship or contract needs a clear line up of the deliverable. The monthly meetings, fortnight tasks, emergency hacks and so forth and so on. Ask away my friend to get a happy end.
JACK OF ALL TRADES OR MASTER OF JUST ONE?
Digital Media is the ambulance and fire brigade of nearly anything and everything. You need to know what they keep in their emergency kit. How they handle complicated situations and their plans and strategies to work on the image repair is all that you need to know.
WHAT WILL BE YOUR LONG TERM GOAL FOR US?
A partnership without goals will just be waste-ship. Tell them your demands figure out what do they wish to achieve for you in the short or long run. After all, if you’re hiring them there is a purpose. If that isn’t met, what’s the point right?
So while these 7 questions will keep you from the sins of failure, don’t be too skeptical too. And now know how to choose a digital marketing agency, right? Besides, a bit of research has never done anybody harm, if you know what I mean? *wink*